Boston University School of Hospitality

Boston University School of Hospitality Administration (SHA) is changing the way the world looks at hospitality. Yes, hospitality began with hotels, restaurants, travel and tourism—vital components of the hospitality industry worth billions. But what about sports and entertainment venues? Doctors’ offices and healthcare facilities? Retail and so much more? Hospitality can make a real difference in any organization where people and profit matter. Located in one of the world’s leading hospitality hubs, SHA empowers students to concept, engineer, and implement experiences that are innovative by making them meaningful and memorable to their audiences. We call this Experience Innovation. Our academic programs, immersive learning opportunities, research initiatives, industry engagement, and vibrant culture all focus on understanding human interaction to achieve individual, organizational, and societal goals.